HTC Says Watching ‘Ready Player One’ Boosts VR Purchase Intent in China

HTC China President Alvin Wang Graylin tweeted recently that Steven Spielberg’s Ready Player One (2018) is projected to have a “significantly positive impact” on VR adoption in China this year.

Graylin presented a few supporting slides this past week during a talk at a tech conference held by iQIYI, a company commonly dubbed ‘The Chinese Nexflix’. Citing a China VR Market Survey from April 2018, Graylin maintains that Chinese movie-goers who watched Ready Player One account for around a 40% increase in desire to own or upgrade to a VR system over people who haven’t seen RPO.

Image courtesy HTC

 Ready Player One’s US release garnered around $135 million domestically, a respectable number for any summer sci-fi flick—twice as much as Pacific Rim Uprising (2018) earned in the US, which released only a week earlier. China alone made up nearly half of Ready Player One’s gross worldwide earnings, which DeadLine reports account for more than $200 million of the ~$500 million gross box office numbers.

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As an official sponsor of Ready Player One, HTC put out several RPO-themed VR mini-games to promote the film, available in VR arcades across China, and through Viveport and Steam for VR users at home.

So while Google Trends doesn’t show a significant search increase for VR during the film’s heyday in March, it appears both HTC and the film itself have better mobilized movie-goers in China for the future of VR.

The post HTC Says Watching ‘Ready Player One’ Boosts VR Purchase Intent in China appeared first on Road to VR.

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